Case studyContent-led business websiteRecent

VAA

Combining a modern frontend with a structured CMS setup so content updates, event publishing and ongoing site maintenance stay organised.

A content-led website and CMS setup built to support events, editorial updates and a more maintainable publishing workflow.

Structured contentDynamic routesCMS workflow
VAA hero preview

CMS-backed content

Connected the public site to a structured editing workflow.

Dynamic events

Supported reusable detail pages from structured content.

Shared content model

Improved consistency across frontend and editorial setup.

Focus

Content-driven website and CMS

Role

Frontend engineering, CMS integration, content architecture

Period

Recent

Stack

Next.js, Sanity, TypeScript, Tailwind CSS

Showcase

Visuals and the delivery priorities.

The frontend needed to stay polished for visitors while giving editors a practical system for updating sections, events and long-form content.

VAA hero preview
VAA overview
VAA desktop content website screenshot
Content layout and page composition
VAA mobile event and editorial screenshot
Mobile event and editorial preview

Overview

Project context

This project combined a Next.js site with a Sanity studio so the public-facing experience and editorial workflow could evolve together. The goal was to support a content-led business site with reusable sections, dynamic event pages and a structure that would make ongoing updates more practical.

Key point

A content-driven website and CMS setup focused on reusable sections, dynamic event pages and easier day-to-day publishing.

Challenge

The main problem to solve

The central challenge was giving editors enough flexibility to manage varied content and event updates without allowing the frontend to drift into a collection of inconsistent layouts and one-off templates.

Key point

The frontend needed to stay polished for visitors while giving editors a practical system for updating sections, events and long-form content.

Role

My contribution to the delivery.

What I directly shaped in the case study.

01

Integrated the frontend with a structured Sanity content model

02

Built reusable sections and navigation for the main site experience

03

Implemented dynamic event pages and Portable Text rendering

04

Worked across both the public site and the editorial CMS setup

Approach

How the work was structured

Delivery principles that shaped the implementation and helped keep the work practical in production.

01

Shared content model

The content model was designed to support recurring site sections and event content from a single structured system rather than ad hoc page-specific fields.

02

Reusable frontend patterns

Page sections, navigation and content presentation were built from reusable pieces so the site could scale without accumulating disconnected templates.

03

Publishing practicality

The site and studio were treated as one delivery system, making it easier to publish updates, manage events and keep the frontend maintainable over time.

UX decisions

Clarity, usability and trust.

Design-aware implementation choices rather than generic UI praise.

Content clarity

Layout rhythm and section sequencing were shaped to keep content readable while still giving the site enough visual character.

Event discoverability

Dynamic event pages and supporting navigation made it easier to surface individual pieces of content without breaking the overall site structure.

Editorial guardrails

The component set was kept focused enough that content editors could work flexibly without easily undermining hierarchy or layout consistency.

Motion with restraint

Interactive and reveal-based details were used selectively so the site felt polished without competing with the content itself.

Technical implementation

What the build relied on

The project used Next.js App Router, React, TypeScript and next-sanity within a monorepo that separated the public site from the Sanity studio. Dynamic routes, Portable Text rendering, schema definitions and reusable sections helped keep both publishing and frontend delivery structured.

Stack in context

The technical layer was kept aligned with the delivery goal: make the interface maintainable, production-ready and easy to evolve.

Next.jsSanityTypeScriptTailwind CSS

Challenges and solutions

Tradeoffs handled during delivery.

Real frontend work usually involves constraints. These challenge-solution pairs keep the case study grounded in that reality.

Challenge

Supporting content flexibility without frontend drift

Solution

Defined reusable sections and schema-driven content types so new content could be added within a clearer set of frontend constraints.

Challenge

Keeping the site and CMS maintainable as one system

Solution

Used a monorepo structure with a dedicated studio and a shared content model so changes could stay coordinated across both surfaces.

Outcome

What improved by the end of the work

A cleaner content workflow with reusable page patterns and a stronger frontend base for ongoing updates.

Key point

Cleaner content publishing workflow

Cleaner content publishing workflow

Reusable frontend sections and page patterns

Dynamic event pages connected to structured content

Stronger base for ongoing site updates